Join us to learn the ins and outs of customer discovery in a workshop featuring Caitlin Ferguson!

As an early stage startup, one of the most significant risks is not correctly identifying the problem you solve for your customers. Founders can overcome this challenge by treating their initial business model assumptions as hypotheses — followed by interviewing and data collection techniques to validate their customers’ needs.

This workshop will cover:

  • Identifying your business model assumptions
  • Questioning techniques to get good data
  • Avoiding pitfalls, including objections and poor data
  • Finding customers to talk to
  • Launching from learnings

This event is appropriate for entrepreneurs of all experience levels, whether considering launching a venture in the future, in the early stages of development, or an established business considering launching a different offering.